4 Ways to Be a More Sustainable Business This Holiday Season

The holiday season is a time for celebration and connection, but it’s also when consumerism is at its peak. From decorations to gifts and cards, businesses often see a spike in waste and energy use. Did you know that waste generation increases by 25% between November and December?

While the numbers are striking, this is also an opportunity. By making a few thoughtful changes, your business can celebrate the season in a way that’s kinder to the planet. Sustainability isn’t about perfection—it’s about progress, and every small step matters.

At WV Cashin, we believe in making sustainability practical and achievable for businesses of all sizes. Whether you’re a small business owner, a corporate office manager, or simply someone who values eco-friendly practices, these four actionable tips will help you embrace a greener holiday season.

Tip #1: Use LED Lights

Holiday lights are a timeless part of the season, but they can also be energy guzzlers. Switching to LED lights is one of the simplest ways to reduce energy use. LEDs consume up to 80% less energy than traditional bulbs and last much longer, saving both money and resources.

They’re also safer, producing less heat and reducing fire risks. Whether you’re decorating an office space or creating a festive storefront display, LEDs are a win-win for sustainability and cost-effectiveness.

If you’re retiring old Christmas lights, you don’t need to throw them in the trash. WV Cashin offers holiday light recycling!

Tip #2: Give the Gift of Experience

When it comes to corporate gifts or team celebrations, it’s easy to fall into the trap of giving material items. But how often do those gifts end up unused or discarded? This year, consider focusing on experiences instead of physical products.

Here are some ideas:

•       Gift Cards: These are versatile and always appreciated. They also eliminate the need for packaging or shipping.
•       Event Tickets: Concerts, theater shows, or even local attractions create lasting memories without creating waste.
•       Online Subscriptions: Think e-learning platforms, fitness apps, or streaming services. These gifts are practical and personalized.

For employee recognition, experiential rewards like wellness days, virtual cooking classes, or team outings can build stronger connections while reducing the environmental footprint of traditional gift-giving.

Tip #3: Say “Happy Holidays” Digitally

Holiday cards are a great way to show appreciation, but traditional cards often end up in the trash shortly after the season ends. Instead, why not embrace digital greetings?

Digital cards offer a modern, eco-friendly alternative that’s just as meaningful. Platforms like Canva and Adobe Express make it easy to create custom e-cards that are professional, festive, and personalized. You can even incorporate animations or videos to make your greetings stand out.

By sending e-cards, you’re saving not just paper, but also the energy and emissions tied to producing and delivering physical cards. This small shift can make a big difference, especially if more businesses join the movement toward greener communications.

Tip #4: Recycle Your Tree

If your office or storefront decor includes a real tree, be sure to recycle it after the holidays. Tree recycling programs are widely available and offer a sustainable way to give your tree a second life. Recycled trees are often turned into mulch, compost, or even erosion barriers, benefiting the environment long after the holiday season.

Check with your local municipality or environmental organizations for free tree recycling events. Some programs even offer curbside pickup. By recycling your tree, you’re keeping it out of landfills and contributing to a circular system that reduces waste.

If you use an artificial tree, make it a long-term investment. Store it properly and handle it with care to ensure it lasts for many seasons, reducing the need for replacements.

Why These Actions Matter

Sustainability during the holidays isn’t about overhauling your entire business—it’s about making mindful choices that align with your values. Each step, no matter how small, contributes to a larger impact. By adopting these practices, you’re not only reducing waste and saving resources but also setting an example for others.

Sustainable practices can also resonate with customers and employees. More people are looking to support businesses that share their commitment to the planet. By taking visible actions, you’re showing your dedication to making a difference—a value that builds trust and loyalty.

A Greener Holiday Season Starts Here

This holiday season, let’s celebrate with intention. From switching to energy-efficient lights to giving experience-based gifts, these small actions can make your holidays brighter—for your business and the environment.

At WV Cashin, we’re here to support you in making sustainability part of your holiday traditions and beyond. Visit our website for more ideas, resources, and tools to reduce your environmental footprint. Together, we can make this holiday season a time of joy and positive change.